Defining a new language for Sonicare's accessories portfolio

Philips Sonicare

There is a rapidly increasing awareness of the benefits of a daily oral healthcare regime one’s general health and well-being. As the market leader in oral healthcare technology products, Philips Sonicare is innovating in areas such as design, connected technology and relevance to new (mobile) lifestyles, etc.

As a trusted supplier of design services, play&co has been working with the Sonicare design team to define the design language for future products and drive industrial design of parts of the portfolio.

A first taste of the work is the Charging Travel Case for the flagship DiamondClean toothbrush.