Tools to inspire future musical artists


Rookies is a conceptual brand study that enables kids to experience music and content across a range of products and applications.

We observed that products for kids in this category were of consistently poorer design and build quality than those for the rest of us. Additionally, the increasing ubiquity of online applications presented a unique opportunity to envision a well-designed headphone supported by a software entertainment ecosystem.

The Rookies on-ear headphone features superior sound quality with 85dB noise limiting technology, easy sharing with friends, durable construction and a comfortable fit based on rigorous ergonomic studies & fit testing.

The Rookies Club streams filtered child-relevant content to your device and curates based on personal preferences and habits.