Brand Identity.
Designing the foundations for
a mechandising platform

Svipe

Svipe is the label of prominent social media influencer, Alejandro Salomon.

With almost 1.5 million YouTube subscribers and more than 1.5 million Instagram followers, Alejandro has attracted a loyal following that values his upbeat and humorous insights into his passion for high performance cars, among other topics including entrepreneurship and mentorship.

In collaboration with key partners, Play & Co helped Alejandro establish a merchandise infrastructure that allows influencers to promote and grow their personal brands through apparel and accessories.

Svipe piloted the merchandis program with a collection of graphical t-shirts that celebrate popular topics and themes discussed on Alejandro's vlogs.