Play&Co Creative Group
Portland, OR, USA
+1 206 747 0336
Melbourne, VIC, Australia
+61 432 691 217

© Play&Co Creative Group LLC 2021

Philips Sonicare
Philips Sonicare

Philips Sonicare

Philips Sonicare
StrategyIndustrial Design & DevelopmentPrototyping

Designing a new language for Sonicare's accessories portfolio

There is a rapidly increasing awareness of the benefits of a daily oral healthcare regime for one’s general health and well-being. As the market leader in oral healthcare technology products, Philips Sonicare is innovating in areas such as design, connected technology and relevance to increasingly mobile lifestyles.

As a trusted supplier of design services, play&co has been working with the Sonicare design team to define the design language for future products and drive industrial design of parts of the portfolio.

A first taste of the work is the Charging Travel Case for the flagship DiamondClean toothbrush.