Designing and delivering an inspiring brand from the ground up.
Co-founded by Play&Co, Puku was established as a quality-focused brand for kids. Our inaugural range of backpack companions were designed to ignite the imagination within and endure the boldest of young adventures. We poured our hearts, minds, and souls into creating products of exceptional quality, desirability, user safety and user friendliness.
Play&Co’s role in this partnership was to envision the personality of the Puku brand. We created the Brand Design Language, designed & developed products, initiated and built supplier relationships and engaged with retailers.