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Play&Co Creative Group
Portland, OR, USA
+1 206 747 0336
Melbourne, VIC, Australia
+61 432 691 217

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StrategyBrand Identity Design

Designing the Foundations for a Merchandising Platform

Svipe is the label of prominent social media influencer, Alejandro Salomon.With almost 4.2 million YouTube subscribers and more than 2.7 million Instagram followers, Alejandro has attracted a loyal following that values his upbeat and humorous insights into his passion for high performance cars, among other topics including entrepreneurship and mentorship.

In collaboration with key partners, Play&Co helped Alejandro establish a merchandise infrastructure that allows influencers to promote and grow their personal brands through apparel and accessories.

Svipe piloted the merchandise program with a collection of graphical t-shirts that celebrate popular topics and themes discussed on Alejandro's vlogs.

_Svipe Intro