We take play seriously
We’re a team of optimistic futurists who explore, create, and iterate on brand and product designs that drive positive change for people and our planet.
Product Stories are Brand Stories, Brand Stories are Product Stories
Our daily lives are a constant barrage of noise and distractions, making meaningful connections feel rare. But that’s where we come in. We believe masterful storytelling is the catalyst that cuts through it all—connecting people to brands in ways that matter. By fusing product and brand stories, we don’t just create concepts; we ignite movements. We strategically envision, passionately craft, and obsessively execute ideas that grab attention and leave a mark on hearts and minds.
Our Process
We connect the dots and discover new horizons. Great design emerges in the messy chaos of possibility, where creativity sparks magic. Our diverse, curious team of experts navigates this terrain—researching, collaborating, ideating, and discovering at every turn. We embrace opportunities, crafting meaningful solutions that make waves today and chart the course for tomorrow. Ever learning, ever creating, ever evolving.
Planet Health & People Health
Every moment is an opportunity to reshape the future—creating the blueprint for healthier lives and ecosystems. We’re here to make things that matter. Our work fuses raw creativity with purpose, focusing on circular design, platform-driven strategies, responsible materials, and ethical branding. We do more with less, ensuring durability, repairability, and long-term impact. We create enduring products and brands that leave a lasting, positive mark on people and our planet.
Capabilities
With our core inter-disciplinary team and broad specialist network, we deliver comprehensive and innovative design solutions for projects of any nature, size, or complexity.
Strategy & Advice
Trends & Insights
Innovation Workshops
Business Design
Investor Engagement
Products & Experiences
Industrial Design 
3D Visualization 
User Experience Design
Environmental Design
Brand & Identity
Art Direction
Brand Identity Systems
Motion
Content
Our Team
Karen Hutchieson
Founder & Creative Director
Brendan Hutchieson
Founder & Director
Jason McGinnity
Senior Designer
Matt Locascio
Senior Art Director
Michelle Passe
Designer
Tyler Wilkinson
Designer
Brands our team has worked with